American Standard


3 weeks ago(11/21/2017 1:52 PM)
Job ID
# of Openings


The copywriter will be responsible for taking an internal client's brief and generating original copy ideas that grab the attention and persuade purchase intent of the target audience. Responsibilities include brainstorming, creating, and transforming ideas into words, including, but not limited to: Creating headlines, body copy, scripts, presentations, letters, websites, POP or other materials for new or existing products and programs across all LWTA brands primary brands - American Standard, GROHE, DXV.


  • Collaborates with internal teams to discuss requirements and core messages
  • Creates clear and persuasive copy for articles, websites, letters, presentations, POP, packaging and other communications, while keeping within brand standards, approved messaging and brand personality.
  • Understands the product, target audience and competitor activities in the market.
  • Develops research and insights before beginning writing assignment
  • Researches competitors and keep abreast of their communications and market trends
  • Creates various copy options, modifying copy, editing, proofreading until the team is satisfied
  • Develops ideas and concepts for the visual and words with other members of the team
  • Presents initial ideas to Vice President - Marketing Communications and broader teams
  • Manage multiple priorities and competing deadlines


  • Minimum of 5 years’ experience writing consumer copy for consumer brand or at agency. B2B experience preferred
  • High English language proficiency. Including correct sentence structure, grammar, punctuation, spelling, etc.  
  • Proven ability to write fresh and engaging creative copy
  • History of creating powerful headlines and compelling copy that resonates with target audiences
  • Ability to understand and follow brand standards. Write consistently across all materials utilizing brand language
  • Demonstrates an eye for detail.
  • Previous advertising or editorial writing experience, for a brand, agency, magazine or website
  • Be curious. In order to write convincing copy, you’ll have to find out about the product you’re selling. This means discovering its features, benefits and unique selling points. Asking the right questions will allow you to understand the product or service inside out, which is vital if you want to sell it effectively. Work with Insights team and other cross functional teams to develop effective messages.


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