In this capacity the individual will be responsible for all aspects of the product area including, but not limited to product life cycle analysis, new product development, product line rationalization, competitive analysis, price and profitability analysis, as well as developing and executing marketing plans for products. Individual will assume the leadership role in the product area. Individual will function as a team member within the faucet product group and interact with all aspects of the business.
Product category and channels person is responsible for include:
Product Management: Assume a leadership role for above stated product categories and within the overall faucet product group. Primary responsibilities are to develop critical market information in order to drive the strategic initiatives in product area. Identify new product marketing specifications and drive the coordination of the ongoing product development and lifecycle management from concept to end of life with other processes involved.
Merchandising and Product Support: Work with various groups including marketing, engineering, channel, customer care, and digital to develop effective collateral material and programs to support new product launches and in support of existing products.
Competitive Analysis – Gather competitive information including pricing, programs and new product launches on an ongoing basis for key competitors. Organize information in a way that allows others within the organization access to. Work with the marketing research team and sales on estimated market share figures and the development of SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for these competitors.
Training – Assist in the development of product knowledge and sales training material for both internal and external customers. Develop the ability to conduct product training when required.
Product Life Cycle Analysis – Compile historic sales figures and evaluate product offering to assist in recommendations in the product line rationalization function.
Research – Work with available research tools to develop, with input from marketing and sales, estimated market size (both $ and pieces) for current product areas and potential future product opportunities.