American Standard

  • Product Marketing Manager

    Job Locations CA-ON-Mississauga
    Posted Date 3 weeks ago(10/1/2018 1:30 PM)
    Job ID
    2018-2438
    # of Openings
    1
    Category
    Marketing
  • Overview

    This role is responsible to gather critical market information in order to drive the strategic initiatives in the assigned product category. Identify new product marketing opportunities and drive the coordination of the ongoing product development from concept to launch and manage the lifecycle of existing products. Consolidate the needs of the Canadian market and champion that voice within LIXIL.

     

    The incumbent will be responsible for the Chinaware product category.

    Responsibilities

    • Provide senior management with information and recommendations on the most profitable strategies for the business via annual marketing plan presentations and longer-term business plans.
    • Manage product prices, terms of sale and discounts recognizing our objectives and our competition. Develop associated product ladders
    • Monitor current, and anticipate future, consumer and customer needs and preferences by working closely with Field Sales and Market Research.
    • Manage all products in assigned line throughout all stages of their life cycle, developing strategies for development, introduction, continuing contribution, and discontinuance, while maximizing their profitable existence and synergism with all products of the business.
    • Provide Market Research with market demand projections to guide the preparation of forecasts.
    • Work with Operations to ensure needed product supply at the lowest possible product cost while maintaining quality standards.
    • Work in close contact with Channel Marketing to develop promotional plans, advertising campaigns, catalogs, brochures, displays, exhibits, and other support materials.
    • Create, execute, and maintain a product strategy to guide new product development efforts for each product line. Full responsibility for coordinating the new product development process across all functional areas.
    • Closely monitor and steer all Engineering and Manufacturing activities concerned with new product or new technology development and product maintenance activities related to products.
    • Prioritize the efforts of Supply Chain through necessary forecasts and product information as they relate to customer service.
    • Work with Marketing Team to continuously improve new product introductions and discontinuation processes.
    • Develop a personal expertise on assigned product markets including a complete intelligence file on competitors’ products, pricing, field activity, customer service channels of market distribution and end user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions.
    • Review and approve engineering change requests to products.
    • Coordinate the development of effective packaging in accordance with local requirements, advertising, sales and incentive programs, sales displays, trade show displays, and publicity programs.
    • Provide Product Engineering with market preference and trends on products considered for development or redesign.
    • Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.
    • Coordinate the interpretation of building and plumbing codes and distribution of this information to the field sales organization.
    • Competitive analysis, gather and interpret competitive information including pricing, programs and new product launches on an ongoing basis for key competitors.
    • Training and development of product knowledge and sales training materials for both internal and external customers. Conduct product training as required.
    • Forecasting, making suggestions and working with the channels on new product launches and establishing minimum stocking levels.
    • Manage price book content for assigned products.

    Qualifications

    • University Degree in Marketing/Product Management or equivalent combination of education and experience in a related field required
    • Minimum 5 years of related experience in a similar industry
    • Individual must be strongly motivated and a self-starter who will work well within a small team
    • Excellent verbal & written communication skills
    • Strong analytical and financial skills
    • Confident presentation style
    • Project Management skills
    • Proficient in Microsoft office specifically Excel, SAP background would be helpful
    • Ability to travel within Canada & to the US

     

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